SEO, or search engine optimization, is one of the most important parts of marketing your website. This complex process uses a variety of techniques to make your site and your blog articles more visible in Google’s search algorithms. While this technique began as something very basic roughly ten years ago, it has expanded into a highly complex profession requiring extensive knowledge of the ever-changing search engine algorithms.

While you could attempt to do SEO yourself for your site if you have a lot of technical knowledge and free time on your hands, in most cases, it is best to hire a professional for your SEO needs. However, there are many different options out there, and it can be difficult to know exactly what you should choose to get the most bang for your buck. Specifically, you may be wondering whether you should choose a freelancer or an agency for your SEO needs.

You can easily find a freelancer to perform SEO for your website online. Talent marketplaces like Upwork, Freelancer, and Fiverr have thousands of qualified SEO freelancers from all over the world who are willing to work at varying price points. Freelancers are a good option for small businesses who are working on a budget, or those who just need one-time SEO services. The benefit of working with a freelancer is that you have more flexibility when it comes to how much you want to pay. However, you may not get the work done as quickly as you need it, as many SEO freelancers do not work full time. When evaluating a freelancer’s profile, look for previous work in fields that are similar to your business, as well as good reviews from past clients. These are both good indicators that you will have a successful relationship.

If you have a larger business with a need for ongoing SEO work, hiring an agency is your best bet. The prices will be higher, but you will get quality service done quickly by professionals who work in the field full-time. You can also develop a long-term relationship with your agency, so you will have a go-to person every time you need SEO work done. There are agencies located in many major cities around the world, although you don’t need to choose someone located in your city. SEO agencies are able to provide you with quality online work from anywhere in the world.